“Plear”
Fabrics
- Category Branding
- Client Plear
- Start Dat 12 September 2022
- Handover 30 September 2022
Challenges:
- Plear, a fabric sustainability company, sought out Kreative Lab with the task of translating their commitment to eco-friendly textiles into a cohesive brand identity. The challenge at hand was to develop a logo and branding strategy that not only aligned with the company's name but also captured the serenity and charm associated with sustainability.
Solution:
Kreative Lab addressed Plear Fabric Sustainable Company's vision by delivering a comprehensive and impactful brand identity solution. The design team meticulously crafted a logo and branding strategy that seamlessly integrated the essence of sustainable practices with the fabric industry. Through thoughtful design elements, the final solution not only harmonized with the company's name but also conveyed the tranquility and allure synonymous with sustainability.
The logo reflects Plear's commitment to eco-friendly textiles, employing visuals that evoke a sense of environmental consciousness. The branding strategy extends this theme across various touchpoints, creating a cohesive and memorable brand presence.
By choosing a color palette inspired by nature and incorporating sustainable design principles, the solution ensures that every aspect of Plear's visual identity aligns with their dedication to sustainability. The final deliverables showcase a brand that not only meets the client's aesthetic preferences but also resonates with their eco-conscious ethos. Kreative Lab's solution provides Plear Fabric Sustainable Company with a distinctive and compelling visual identity that communicates their commitment to a greener future.
This project stands as a testament to the successful fusion of creativity and purpose, providing Plear Fabric Sustainable Company with a distinctive and compelling brand that communicates their commitment to a greener, more sustainable future.